Inhale. Exhale. andhale.
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andhale is on a mission to make purpose-driven habits a core part of self-care.
The brand’s hero product line is focused on enhancing self-care routines: custom-blended aromatherapy oils with gemstone applicators. We were brought in during the early stages of brand development, defining foundational strategy and core tenets alongside a new brand name. The goal was to create a holistic identity that was earthy, grounded, and approachable while maintaining a premium look + feel. The brand extends across various touchpoints, from packaging to product display pages to social posts.
